Greater marketing for great companies

Performance you can prove.

Meta, Google and TikTok run as one system. We instrument the chain from the click to a real lead or a paid order, then report the only number that survives a P&L.

Book your free audit call See how it works
We deliver profits
Spend less. Make more. Scale.
+$50,000a month

Without adding a dollar. The same $20,000 stops paying for clicks that were never going to buy, total MER moves from 2.5× to 5.0×, and the same budget carries twice the revenue.

TodayTarget
Monthly ad spend$20,000$20,000
Revenue from that spend$50,000$100,000
Total MER2.5×5.0×
Cost per lead$185$96
Cost per job$625$308

An illustrative model, not a client account. It is the arithmetic we work backwards from in the audit. Your own numbers depend on margin, offer and market.

The four numbers we manage to
MER
all revenue ÷ all ad spend
Marketing efficiency ratio. Every channel and every dollar in one number. 5.0× means each $1 of ad spend brought back $5 of revenue.
ROAS
channel revenue ÷ channel spend
The same idea for one channel, as that channel reports it. Useful for judging a campaign. Easy for a platform to flatter, which is why it never stands alone here.
CPL
ad spend ÷ leads
Cost per lead. What one enquiry costs before anyone has qualified it. A falling CPL means nothing on its own. Cheap leads are easy to buy.
CPJ
ad spend ÷ jobs won
Cost per job. Only counts work that was booked and paid for. The one number on this list a bank statement can confirm, so it is the one we optimise against.

Accounts we operate

Dorin WigsEcommerce and consultation, US
Station BrandsEcommerce, Israel
Sea Me DiveMarine services, US
Champions Garage DoorHome services, US
The chain

A click is not a lead. A session is not a sale.

Between the two sit four handoffs, and every one of them leaks. Most agencies report the first box and invoice you for it. We prove the last one, whether that last box is a qualified lead or a paid order.

Lead generation the last box is a qualified lead
Click Paid impression Landing page Message match Form or call Capture fires CRM Identity kept Qualified lead Attributed to the campaign Bounce Ad promised something else Silent failure Tag dead, nothing recorded Identity stripped Iframe drops the click ID Junk counted Browse events booked as leads We instrument every handoff, then only report what we can prove.
Ecommerce the last box is a paid order
Click Paid impression Product page Message match Add to cart Intent recorded Checkout Identity kept Purchase Attributed with real value Bounce Wrong product, wrong price Silent failure Event dead, no value passed Identity stripped Payment redirect drops the click ID Double counted Duplicate fires inflate ROAS Same discipline. Every handoff instrumented, only proven revenue reported.
Proven and attributed Quality leak Measurement failure
The approach

First we measure. Then we scale.

Nobody gets a budget increase here until the number behind it is real. In that order, every time.

01

Prove the chain

Before a single bid changes, we instrument the whole chain, click through to the lead or the order, and find where it breaks. You cannot optimise toward a number that is not real.

02

Strip the junk

Browse events, directions taps and double counted bookings come out of the conversion column. What remains is calls, forms, bookings and purchases.

03

Feed the algorithm

Smart Bidding is only as good as its signal. With one clean primary action it can finally optimise toward margin instead of noise.

04

Sculpt the terms

Search terms reviewed on a seven day cycle, with negatives written at the match type that blocks waste without choking the winners.

05

Then scale

Budget moves last, and only against proven return. Nothing is scaled on a number we cannot trace to the business.

Case studies

We can prove it. Every number has a source.

Two accounts where the reporting was the problem long before the campaign was. Every figure traces to a dated pull, not a testimonial.

Dorin Wigs  ·  Ecommerce and consultation

Only 9 of 62 leads carried a click ID. We proved the revenue anyway.

The booking widget sat in an iframe that stripped Google's click identifier, so most revenue looked like it arrived from nowhere. That was the account's reality before we arrived: no click identifier, no proof, revenue invisible. We rebuilt attribution on three independent pillars and placebo tested each one, discarding the pillar that matched random bookings as often as real ones.

Then we fixed the leak itself. The click identifier now travels with the visitor into the booking widget, and confirmed bookings are fed back to Google Ads as offline conversions. That is attribution this account simply did not have before us.

$18,300
June revenue proven to Google Ads
11 / 60
Appointments proven, not assumed

Source: Dorin A to Z client tracker, refreshed 19 July 2026. Proven means a Google click identifier, a GA4 booking event matched within two minutes, or an Ads call view matched by area code and minute. Unproven rows are labelled not measurable rather than reassigned.

Signal reliability, real bookings versus placebo Click identifier GA4 booking event Matched ad call Page view proximity Rejected placebos matched almost as often
Station Brands  ·  Ecommerce

Meta reported 10.4×. The real number was 3.94×.

Platform reported return was double counting remarketing against sales it did not create. We reconciled advertising spend against actual store revenue and reported blended return instead, because that is the figure the bank account agrees with.

3.94×
Blended return on total spend
18
Orders in the measured window

Source: Station Brands cross platform brief, 1 to 6 July 2026. Spend 2,942 shekels across Meta and Google, store revenue 11,594 shekels from completed and processing orders. Station Brands is operated under Freedom PPC.

Claimed return versus reconciled return Meta claimed 10.4× Google claimed 1.84× Reconciled 3.94×

Results vary between businesses. ScaleX Marketing does not guarantee outcomes. Figures describe the measured windows named above and are not a projection.

The index

The full stack. One roof.

Nine disciplines that only work when they work together.

Meta Ads

Advantage+ and manual, built to scale profit rather than vanity reach. Creative testing with winners scaled, Pixel and CAPI on a clean server side signal.

Google Ads

Search, Shopping, Local and PMax that bid on margin rather than clicks. Search terms sculpted weekly, brand traffic held separate from prospecting.

TikTok Ads

Native, low fidelity creative built for the feed it lives in.

Conversion tracking

GA4, Tag Manager and server side events rebuilt until the platform matches the business.

Landing pages

The click is only half the purchase. We rebuild the page the ad points at.

AI automation

Speed to lead and follow up automated, so a lead is worked in minutes.

Merchant Center

Feeds and identifiers built to Google's spec, with no promotional overlays.

Shopify

Store development and hands on site management, with CRO and purchase tracking done right.

White label

The full stack, run quietly under another agency's name.

The doctrine

Most agencies sell you motion.
We sell you margin.

Every dollar of ad spend is an investment with a required return. Spend less, make more, and the budget you already have starts growing the business.

Spend less  ·  Make more  ·  Scale X

Book your free audit call.

Thirty minutes, no obligation. Before the call we trace your chain from the click to a real lead or a paid order. On the call we show you exactly where the money leaks and what that leak is costing you a month. You keep the findings whether or not you hire us.

We reply within one business day. No retainer, no obligation.

Or pick a time now and we will have the audit ready before you join

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Booking issues? Email itamar@scalexmarketing.ai and we will find a time by hand.