A ScaleX client account. Monthly figures as reported by the client from its own sales records, not from a platform report.
Two starting points.One rule: prove it first.
You already advertise and are not sure what works
- An audit of your current account, with view only access. You keep the findings.
- We check that every lead and sale is counted once, not twice.
- We find where the money leaks and what the leak costs you a month.
- The account and its data stay yours, always.
You have never run paid ads
- A thirty minute call before any budget moves.
- A new ad account in your name, with tracking working before the first dollar.
- One target set by your margin, not by impressions.
- Budget grows only after profit is proven.
Two kinds of business, one method
Calls, forms and bookings. Every call is measured and tied to its source, Local Services Ads included.
Shopping, PMax and the Meta catalog. ROAS per channel, MER on total revenue, and budget that follows the real number.
First we measure.Then we scale.
A click is not a lead. A session is not a sale. Budget moves last, against a number we can trace to the business.
Prove the chain
Click, landing page, form or call, CRM, payment. We instrument every link before a single bid changes, and find where it breaks.
Clean the conversion column
Directions taps, page views and double counted bookings come out. Calls, forms, bookings and purchases stay. Smart Bidding finally optimises toward money.
Two numbers, never one
ROAS per channel, from the platform. MER for the whole business, from the bank account. When they disagree, MER wins.
Sculpt the search terms
A seven day cycle. Negatives written at the match type that blocks waste without choking the words that already sell.
Then scale
Budget grows only after profit is proven, in steps the account can absorb.
We can prove it.Every number has a source.
Two accounts where the reporting was the problem. Every figure traces to a dated pull, not a testimonial.
Only 9 of 62 leads carried a click ID. We proved the revenue anyway.
The booking widget sat in an iframe that stripped Google's click identifier, so most revenue looked like it arrived from nowhere. We rebuilt attribution on three independent pillars and placebo tested each one, discarding the pillar that matched random bookings as often as real ones.
Then we fixed the leak itself. The click identifier now travels into the booking widget, and confirmed bookings are fed back to Google Ads as offline conversions.
Source: Dorin A to Z client tracker, refreshed 19 July 2026. Proven means a Google click identifier, a GA4 booking event matched within two minutes, or an Ads call view matched by area code and minute.
Every call tied to its source. Local Services Ads carried the account at $38 a lead.
A home services account where calls, forms and bookings were being counted twice or not at all. We rebuilt the measurement so every call carries its source, split Local Services Ads from Search, and let the numbers decide where the budget goes.
One phrase match keyword had spent $985.79 for a single conversion. A negative list had blocked 110 towns inside the account's own service area. Both fixed, budget moved to the terms with proven jobs behind them.
Source: Google Ads and Local Services Ads pulls, 27 August 2026 (30 days) and 31 July 2026. The client is not named at their request.
What we foundinside real accounts.
One phrase match keyword with a Quality Score of 2 spent $985.79 for a single conversion in a US home services account.
A negative keyword list excluded 110 towns inside the account's own service area, and the word "the".
Two campaigns in one account each took credit for the same appointment. One paid $22 for it, the other $1,226.
Dated findings from accounts we manage. The home services account is not named at the client's request.
Most agencies sell you motion. We sell you margin.
What one platform says it returned on its own spend. We report it per channel, and we never add two platforms' ROAS together.
Every dollar of revenue over every dollar of ad spend, all channels. The number your bank account agrees with. When ROAS and MER disagree, MER wins.
Not cost per lead. A lead that never becomes a job costs you twice: the click, and the hour your team spent on it.
The full stack.One roof.
Meta Ads
Advantage+ and manual, built to scale profit rather than reach. Creative testing with winners scaled, Pixel and CAPI on a clean server side signal.
Open the pageGoogle Ads
Search, Shopping, Local and PMax that bid on margin rather than clicks. Search terms sculpted weekly, brand held separate from prospecting.
Open the pagePPC management
Google, Meta and TikTok run as one system with one budget and one target.
Open the pageEcommerce PPC
Shopping, PMax and catalog ads measured on MER, not on the platform's ROAS.
Open the pageDemand generation
YouTube, Discover and Gmail placements for buyers who do not search yet.
Open the pageConversion tracking
GA4, Tag Manager and server side events rebuilt until the platform matches the business.
Landing pages
The click is only half the purchase. We rebuild the page the ad points at.
Merchant Center and Shopify
Feeds and identifiers built to Google's spec, stores that track every purchase once.
White label
The full stack, run quietly under another agency's name.
What matters to know
What does the audit cover?
Your ad account, your landing page and your tracking: where spend buys nothing, whether every lead or sale is counted once, and what the leak costs you a month. The findings are yours whether or not you hire us.
What access do you need?
View only access to your ad accounts and analytics. We change nothing during the audit.
How long until I see the findings?
We trace the chain before the call. The call itself is thirty minutes, and you leave it with the findings in hand.
Do you guarantee results?
No. Results vary between businesses, and anyone who guarantees a return on ad spend is guessing. What we do guarantee is the method: nothing is scaled on a number we cannot trace to the business.
What do you charge?
We quote after the audit, based on the spend and the work the account needs.
Which platforms and markets do you work in?
Google Ads, Meta, TikTok, GA4 and Tag Manager, Shopify and WooCommerce, Merchant Center. Clients in the United States and Israel, in English and in Hebrew.
Can another agency use you quietly?
Yes. White label: the full stack runs under your agency's name, and your client never sees us.
Thirty minutes. Findings you keep.
Book the audit, we trace the chain before the call.
See what your adsare wasting.
Thirty minutes. We trace your chain before the call and show you where the money leaks and what it costs you a month. The findings are yours either way.
- 01Send the form or pick a time
- 02We trace the chain before we meet
- 03Thirty minutes, the findings are yours
What you get with ScaleX
- Google Ads and Meta run as one system, with one budget and one target.
- Every click traced to a lead, a booking or a sale.
- ROAS per channel and MER on the whole business, in one report.
- Budget moves only when the real number says so.
Pick a time
Booking issues? Email itamar@scalexmarketing.ai and we will find a time by hand.